Pop-up promotions experienced a remarkable climb in the late 1990s and early 2000s, initially offering a seemingly easy way for businesses to reach a large audience. Driven by their noticeable visibility, these intrusive boxes became ubiquitous across the web , generating substantial income for p

The pervasive nature of ad fraud poses a significant challenge to the digital advertising industry. This comparative analysis scrutinizes the diverse strategies employed by fraudsters and highlights their effects on advertisers, publishers, and consumers. By evaluating various illegitimate practi